Academic Year/course:
2017/18
450 - Degree in Marketing and Market Research
27650 - Commercial Simulation
Syllabus Information
Academic Year:
2017/18
Subject:
27650 - Commercial Simulation
Faculty / School:
109 - Facultad de Economía y Empresa
Degree:
450 - Degree in Marketing and Market Research
ECTS:
5.0
Year:
4
Semester:
Second semester
Subject Type:
Optional
Module:
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5.1. Methodological overview
The learning process that has been designed for this course is based on the following activities:
- Theory sessions (explanation of the business simulation manual and learning activities).
- Practice sessions (Marketing decision-making, annual reports and oral presentations)
On the Anillo Digital Docente (ADD), the e-learning platform, the student will find the necessary teaching materials. They should be completed at the theory and practice sessions.
Tutorials will help students to gain a deep understanding of the subject.
Independent work including activities dealing with individual and teamwork tasks, will help students to achieve their goals.
5.2. Learning tasks
The programme offered to the students to help them achieve the learning results includes the following activities:
- Learning business simulation game
- Learning Simulation Software
- Learning marketing decisions
- Decision-making analysis
- Preparing and presenting the annual reports
The activities are detailed in section 4.
5.3. Syllabus
- Explanation of the business simulation manual
- Presentation of the software
- Marketing decision-making (making moves)
- Decision-making analysis
- Preparing the annual reports in relation to marketing strategy
- Presenting the annual reports